Meet the Founders of SABE

Two decades ago, Mrs. Beenu Makhija embarked on a journey driven by her deep love for Indian traditions and a vision to make them widely accessible. Beginning with humble door-to-door sales of handcrafted goods, her dedication quickly earned the trust of her customers and laid the foundation for SABE.

As SABE evolved, Mrs. Makhija’s expertise guided the brand’s focus to the wedding sector, creating exquisite designs for brides, bridesmaids, and their families. Today, her son, Sanil Makhija, joins her in blending tradition with contemporary flair. Sanil’s innovative approach complements the brand’s rich heritage, creating a seamless fusion of timeless elegance and modern sophistication.

Derived from the Spanish word for “to know,” SABE embodies our commitment to understanding and fulfilling the desires of our ever-expanding clientele. The name also reflects a blend of the initials of Sanil and Beenu, symbolizing their collaborative spirit across generations.

At SABE, we take pride in our unique fusion of traditional craftsmanship and contemporary design. Our meticulously curated collection features timeless traditional attire and elegant Indo-Western fusion wear, all crafted from luxurious fabrics with intricate detailing.

We invite you to visit our flagship store in New Delhi to experience our exclusive selection of authentic designs and the exceptional quality that defines SABE.